View Basket
View Basket £0.00  |  0 Item
Home / Ariel Atom Driving Experience
60% OFF

Ariel Atom Driving Experience

(10 Reviews)
Regular Price £49.00 was £124.00 save £75.00
  • 6-mile drive & passenger ride
  • With an intro & safety briefing
  • 0-60 mph in 2.89 secs
Rewards Club Member Price £44.99
In Stock - eVoucher emailed within 15 mins or voucher pack posted by 28th May


The Ariel Atom has taken the world by storm since it was first developed as a university project by a transport design student.

One look is enough to see why.

The lack of body panels, the fact that you can see the suspension as it works its magic, and the whole look of this car mark it out as completely different to its counterparts. It’s no wonder, then, that it’s been one of the most sought-after cars to drive over the last few years.

Petrol heads are eager to compare it to the better-established classics of the racing world, especially given that it can do 0-60 in 2.89 seconds which is quicker than most Ferraris! 

With its innovative engineering, amazing acceleration and all-round impressive credentials, a chance to drive an Ariel Atom is something any speed-demon will love.

This gift experience includes a briefing from an expert who can answer any questions about the controls and provide advice on how to get the best out of this unusual car, then it’s time to take the wheel and find out just what the atom is capable of! For most people, the limit will be their own nerves rather than the car’s capacity for speed, so white knuckles are to be expected during this activity!

Your spine-tingling drive will last for four to six hair-raising miles. Finally, following your drive, you'll be taken on a high-speed passenger ride in a performance vehicle. The professional racing driver will show you how it’s done, for one unforgettable lap, in either a BMW M3, Vauxhall VXR8, Ford Focus RS, or a BMW sports saloon.

Read More


Google Map

East Anglia

East Midlands

North East

North West

South East

South West


West Midlands

Yorkshire & Humberside

How it works

Step 1
1) Purchase an experience
Step 1
2) Receive the voucher by post/email
Step 1
3) Give the voucher as a gift
Step 1
4) Recipient books the experience!

About this product

  • Petrol heads will go crazy for this speed-thrilling experience. 
  • A crazy car that is quicker than most Ferraris! 
  • Available on selected dates, from February to November.
  • The activity lasts between 1 and 2 hours.
  • Driving the car is on a 1-1 basis but will be shared with other customers on the day.
  • Spectators are welcome. 
  • The minimum age for participants is 17.
  • Minimum height is 1.52m (5ft).
  • Maximum height is 1.93m (6ft 4in).
  • Maximum weight is 114kg (18 stone).
  • Must have held a full driving licence (manual) for at least 12 months, with no serious offences, which they will be asked to bring on the day.
  • The driver will be asked to sign a disclaimer before the experience starts and offered the chance to purchase damage waiver cover on the day.
  • Anyone under the influence of alcohol or drugs will be excluded from all activities.
  • The activity is dependent on appropriate weather conditions.

The gift vouchers you use for your experience gifts typically have a 18 month validity.

If you have not used your voucher in this time, please contact us and we may be able to help extend the deadline by up to a further six months.

There is an administration fee to extend the validity of a voucher.

Item code: ass1044


Standard Delivery
Estimated arrival 2-5 working days
Next Working Day
Next working day (Order before 2pm Monday to Friday)
Orders after this time will be dispatched the next working day
Arrives in your email inbox within 15 minutes

Tested by us

To make sure each and every experience creates the most memorable moments at the highest quality, we have our own team test them as often as we can.

Stuart finance director

Car Chase Heroes, Blyton, Lincolnshire

Stuart finance director
What did you get up to?
I am a self-confessed car nut and fortunate enough to have a performance car of my own. The Atom is a car that balances budget with high end performance and for that reason it features regularly with amateur motorsports drivers on track days. It was for those reasons that the Ariel Atom has been on my list of things to try for a while now.
When I think of Lincolnshire, I think of Lincolnshire sausage, great coastline and old WW2 airfields and now of course-Blyton Park Race Circuit. Blyton Park is home to Ginetta as it is the official test track for the long-established British racing car which makes it a perfect setting for my test drive.
I arrived early, checked in at reception which was busy and full of excited like-minded petrol heads. The safety briefing was light-hearted but with some serious points that were aimed at getting the most from your experience but also to remind you that this can be a dangerous sport at times. Once the briefing was out of the way we all approached the staging area where the cars were coming in and out of and where we waited our turn.
I have been on a few of these days now and I always opt up on the extras. A sighting lap to see the track before I do my laps, extra laps for me to drive a bit longer, and taking a high-speed passenger drive at the end to see how the car handles when driven nearer its limit compared to how I drove it. Yes this does cost more on the day but considering you may have travelled a couple of hours to get there it makes a big difference on the day if you can save a few pounds for these extras. They are very much worth it.
My instructor was experienced and he soon got an understanding for my level of skill. I trusted him completely and followed his instruction's closely and I very quickly became absorbed into how the Atom handled and the feedback it gave me. The drive was electrifying and even better than I had hoped for. The speed you feel is heightened how exposed you are, plus its very real in any case given the Atom does 0-60 in 3.5 seconds, and so it's closer to a motor bike than a car when you think about it! It takes a degree of nerve to drive it fast but when you do, you are rewarded handsomely. I was hooked and wanted more! And still do!

What did you enjoy the most?
Taking control of the Ariel Atom and finally experiencing the hype behind these amazing vehicles!
Top Tip
Trust your instructor and hold your nerve.

Product reviews

4 5 Star Reviews
3 4 Star Reviews
1 3 Star Reviews
1 2 Star Reviews
1 1 Star Reviews
10 All Reviews

I had a blast in the atom. The high speed car ride wasn't the best, I go faster up the bypass I'm my own car ??????. The queue to get in was I bit of a nightmare but it was dry so no dramas.

Fatty | 29/11/22 | Collected by Activity Superstore

Good experiance
Whilst it was good experiance, to drive a ariel atom on a wide open space, the track ( a former W.W.2 airfield), the surface was rough as rats so at speed, difficult to see where your going because of the vibration & bumpiness.

Mark | 26/10/22 | Collected by Activity Superstore

Need for speed
An over all well organised experience Instructions were clear the track was well organised Instructors gave clear instructions to maximise the speed you could obtain from the cars you were driving safely an extremely enjoyable experiance

John | 26/10/22 | Collected by Activity Superstore

Ariel atom driving exerience
Turned up filled out forms payed for damage cover and photopackage totaling £80 waited in line and was told I was forgotten about whilst everyone else had their go they eventually got this sorted I then got on the ariel atom to which I'm told I'm not allowed to change gear that I can only cruise round in 5th gear this totally takes away from the driving experience it's advertised as an ariel atom driving experience and I couldn't even change gear

Tiran brook | 02/09/22 | Collected by Activity Superstore

No Atom ride due to weather drove a Nissan that weren't quick enough.enjoyed high speed passenger ride

Pete | 07/04/22 | Collected by Activity Superstore

You Might Also Like

Get 10% OFF your next order when you sign up to our newsletter