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Ariel Atom Driving Experience

Was £114.00
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The Ariel Atom has taken the world by storm since it was first developed as a university project by a transport design student.

One look is enough to see why.

The lack of body panels, the fact that you can see the suspension as it works its magic, and the whole look of this car mark it out as completely different to its counterparts. It’s no wonder, then, that it’s been one of the most sought-after cars to drive over the last few years.

Petrol heads are eager to compare it to the better-established classics of the racing world, especially given that it can do 0-60 in 2.89 seconds which is quicker than most Ferraris! 

With its innovative engineering, amazing acceleration and all-round impressive credentials, a chance to drive an Ariel Atom is something any speed-demon will love.

This gift experience includes a briefing from an expert who can answer any questions about the controls and provide advice on how to get the best out of this unusual car, then it’s time to take the wheel and find out just what the atom is capable of! For most people, the limit will be their own nerves rather than the car’s capacity for speed, so white knuckles are to be expected during this activity!

Your spine-tingling drive will last for four to six hair-raising miles. Finally, following your drive, you'll be taken on a high-speed passenger ride in a performance vehicle. The professional racing driver will show you how it’s done, for one unforgettable lap, in either a BMW M3, Vauxhall VXR8, Ford Focus RS, or a BMW sports saloon.

In your basket, choose between eVoucher, voucher pack and deluxe gift box before you checkout.

How it works

Step 1
Purchase an experience
Step 2
Recieve the voucher by post/email
Step 3
Give the voucher as a gift
Step 4
Recipient books the experience!

About this product

  • Petrol heads will go crazy for this speed-thrilling experience. 
  • A crazy car that is quicker than most Ferraris! 
  • In your basket, choose between eVoucher, voucher pack and deluxe gift box before you checkout.
  • Available on selected dates, from February to November.
  • The activity lasts between 1 and 2 hours.
  • Driving the car is on a 1-1 basis but will be shared with other customers on the day.
  • Spectators are welcome. 
  • The minimum age for participants is 17.
  • Minimum height is 1.52m (5ft).
  • Maximum height is 1.93m (6ft 4in).
  • Maximum weight is 114kg (18 stone).
  • Must have held a full driving licence (manual) for at least 12 months, with no serious offences, which they will be asked to bring on the day.
  • The driver will be asked to sign a disclaimer before the experience starts and offered the chance to purchase damage waiver cover on the day.
  • Anyone under the influence of alcohol or drugs will be excluded from all activities.
  • The activity is dependent on appropriate weather conditions.

The gift vouchers you use for your experience gifts typically have a 18 month validity.

If you have not used your voucher in this time, please contact us and we may be able to help extend the deadline by up to a further six months.

There is an administration fee to extend the validity of a voucher.

The gift vouchers you use for your experience gifts typically have a 18 month validity.

If you have not used your voucher in this time, please contact us and we may be able to help extend the deadline by up to a further six months.

There is an administration fee to extend the validity of a voucher.

Product code: ass1044

What do you get

  • 1 x Ariel Atom Driving Experience.

Reasons to buy

  • 28 day money back guarantee
  • Low - price guarantee
  • Loyalty points discount off future orders
  • Huge range of unique gifts
  • Excellent customer service
  • Next day delivery available


  • UK Standard (2-5 working days) is available for this item
  • UK Next Working Day (Order before 2pm Mon - Fri) is available for this item
  • eVoucher
  • Europe and Worldwide delivery is not available for this product.

Tested By Us

To make sure each and every experience creates the most memorable moments at the highest quality, we have our own team test them as often as we can.

Stuart finance director

Car Chase Heroes, Blyton, Lincolnshire

Stuart finance director July 2019
What did you get up to?
I am a self-confessed car nut and fortunate enough to have a performance car of my own. The Atom is a car that balances budget with high end performance and for that reason it features regularly with amateur motorsports drivers on track days. It was for those reasons that the Ariel Atom has been on my list of things to try for a while now.
When I think of Lincolnshire, I think of Lincolnshire sausage, great coastline and old WW2 airfields and now of course-Blyton Park Race Circuit. Blyton Park is home to Ginetta as it is the official test track for the long-established British racing car which makes it a perfect setting for my test drive.
I arrived early, checked in at reception which was busy and full of excited like-minded petrol heads. The safety briefing was light-hearted but with some serious points that were aimed at getting the most from your experience but also to remind you that this can be a dangerous sport at times. Once the briefing was out of the way we all approached the staging area where the cars were coming in and out of and where we waited our turn.
I have been on a few of these days now and I always opt up on the extras. A sighting lap to see the track before I do my laps, extra laps for me to drive a bit longer, and taking a high-speed passenger drive at the end to see how the car handles when driven nearer its limit compared to how I drove it. Yes this does cost more on the day but considering you may have travelled a couple of hours to get there it makes a big difference on the day if you can save a few pounds for these extras. They are very much worth it.
My instructor was experienced and he soon got an understanding for my level of skill. I trusted him completely and followed his instruction's closely and I very quickly became absorbed into how the Atom handled and the feedback it gave me. The drive was electrifying and even better than I had hoped for. The speed you feel is heightened how exposed you are, plus its very real in any case given the Atom does 0-60 in 3.5 seconds, and so it's closer to a motor bike than a car when you think about it! It takes a degree of nerve to drive it fast but when you do, you are rewarded handsomely. I was hooked and wanted more! And still do!

What did you enjoy the most?
Taking control of the Ariel Atom and finally experiencing the hype behind these amazing vehicles!

Top Tip
Trust your instructor and hold your nerve.

Product reviews

1 5 Star Reviews
2 4 Star Reviews
0 3 Star Reviews
0 2 Star Reviews
0 1 Star Reviews
3 All Reviews

I cannot rate this yet as it has not been used it is a gift for my son

MRS S CARTER | 13/12/21 | Collected by Trustpilot

I got the f1 experience day. Amazing value for price

Lisa | 02/12/20 | Collected by Trustpilot

Not used yet! Disappointed should be valid for 1 year but was only for 2 months. Was rectified very quickly. So rated 4 stars. Customer service response excellent. Would use again.

Elaine | 08/05/20 | Collected by Trustpilot

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